How to define an online store idea in simple practical steps

Screenplay: Ayat Ali
Do you want to start your own business on the Internet, either to increase your income or to gain a new experience? Have you heard of people making thousands of dollars a month and want to join them?

This is great, but you can’t settle for one idea for your online store and you don’t know which products are suitable for your store and what you plan to sell from it. Isn’t that true?

Do you think a lot about which ideas and products are more profitable and can you gain the trust of those who are looking for them? Don’t worry, this article is for you.

In this article, we’ll give you everything you need to know to set up a profitable online store idea, in addition to the products to sell in it.

Why should you pay special attention to defining the idea of ​​your online store?

There are hundreds and thousands of ideas on the market, each with attractive advantages and repulsive disadvantages, and each of which can work for you, making it difficult to choose between them.

So coming up with a profitable online business idea is one of the biggest challenges people face when starting an online business.

There are many things involved in choosing an idea… such as the nature of the products, their marketing and your store’s marketing plan.

With this idea, you choose the keywords to play with and choose a unique selling point for your products that is consistent with the category you are targeting.

Based on all of this, you need to pay special attention to defining the idea of ​​your online store and give it the appropriate amount of time, thought and research.

In fact, determining the right ecommerce idea for you and your specific circumstances is the first challenge that will greatly affect your success, so don’t do it casually.

Don’t worry, we’ve put together a simple, practical step-by-step plan for you to set up your online store idea thoughtfully and practically… just keep reading.

The stages of defining an online store idea

There are some steps that we think will greatly help you define your e-commerce idea, and they are specifically the 5 steps that we will discuss shortly.

But before we discuss that, I need to explain to you that our strategy for identifying an e-commerce idea is more of a filtering strategy.

We start with a group of ideas and then whittle them down one by one until we reach a small group of 3 or 4 ideas that we eventually choose.

First step: start with ideas you are interested in and know about

It is best to choose an online store idea that you are passionate about and know about. It is foolish to sell products that you do not like and know nothing about.

Take a pen and paper and start brainstorming and write down all the ideas that come to your mind one by one. At this point, it is best to be with your friends or family.

There are some questions that will help you at this stage to define your online store idea, such as:

  • Do you have a niche in which you have experience?
  • What products do you want to buy and do you know a lot about them?
  • What products do your friends and family turn to you for help when buying?
  • What products do you buy the most?
  • Which stores do you shop at the most?
  • Which products know what their buyers need?

Through these questions and with the help of your friends and family, you will find that you have written down dozens of possible online store ideas and from here we will move to the second step.

Step Two: Find out if there is enough research on these ideas

The second step in identifying a profitable e-commerce idea is to know if there are others interested in this idea or these products.

You can easily do this by doing keyword research using various tools such as:

  1. tool Google Trend.
  2. tool Google Keyword Planner.
  3. tool Ubersuggest
  4. tool Keywords Explorer About Ahrefs.

Exclude ideas whose keywords do not have enough search results, as this means that these stores and their products are not getting enough attention.

This step in defining your e-commerce idea is to connect your passion with what is needed in the market.

At this stage, you should take into account the use of keywords that a customer who wants to buy is searching for, for example if you plan to sell mobile phones.

Don’t search for “cell phones” or even “cell phone prices”, just “buy cell phones”, “cell phones in Cairo”, “cell phones at the best price” and so on.

You can also search in a very smart way, like using Flippa, a site for buying and selling websites and e-commerce stores.

This site asks store and website owners to provide them with traffic and monthly profits.

This will give you a glimpse of the successful ideas and their estimated profits – not the actual ones, as most of these trades are foreign, not Arab.

Flippa's websiteFlippa's website

You’ll notice that after this step, your list is down to maybe half, which is good, and now onto step three.

Read also: Why you should start an online store

Third step: Identify the customers’ problems, know how to fix them and find a unique selling point

You may have already found this during your search, there are dozens and hundreds of online stores with these ideas, and nothing guarantees you in any way that you will stand out from them.

This is the role of this stage in defining a profitable e-commerce idea and it can be called research and investigation stage.

Do a thorough study and research on each idea one by one and find out if it can be implemented and if it stands out from other competing online stores.

Also study the nature of the products you supply, the behavior of consumers towards these products and their needs towards them.

The most important thing you do at this stage is to identify the problems faced by the customers of these stores and try to find solutions to their problems.

You can access this information through Facebook groups or by looking at customer opinions on different social media platforms.

This is also a benefit of having good experience in your niche, which means you’re really aware of what’s going on in it.

Step Four: Spy on the competition and find a unique selling point.

As you narrow down your list more and more, look for well-known and strong movements that focus on the same idea you’re targeting.

Step into their stores and learn about their various strengths and weaknesses and find out how you can succeed and overcome them.

Find out and learn from the mistakes they make and know well what customers think and what they want from them.

This step will help you define your unique selling point, which sets you apart from other stores in the market and, in short, is the reason why customers buy from you and no one else.

Read also: 3 best e-commerce marketing channels (according to experts)

Step 5: Try these ideas

This step may not be practical for everyone, but I encourage you to do it, especially if you have the budget to do so.

Once you have 3 or 4 ideas, test them on a landing page that displays some of the products you plan to sell.

Create a paid advertising campaign on Google and try out your different ideas on how to make a sale from these stores. Introduce different product groups to target your customers and do A/B tests.

The results of these campaigns will help you arrive at the most profitable e-commerce idea among the final ideas.

If you need help with getting a profitable online store idea, I suggest you check out our selected list of profitable online store ideas through the article at the following link:

14 unusual online store ideas for a strong start

8 very important tips for choosing an online store idea

These are important tips that play a big role in choosing an online store idea:

  1. Try to keep in mind the logistical issues of shipping, packaging, etc. when defining the idea of ​​an online store.
  2. Make sure that your e-commerce idea brings real and serious benefits to your customers.
  3. Choose a balance between a large macro range, where it is difficult to compete, and a small micro limit, which will not bring you significant profits.
  4. Stay away from seasonal products and store ideas and choose an online store idea that will bring you profit all year round according to the seasons and conditions.
  5. Find the right product pricing method that will attract customers to the store and stand out from your competitors.
  6. Stay abreast of market updates and changes in public and consumer behavior so you can offer them products and services that suit them.
  7. If you’re still a beginner in e-commerce, try to focus on just one specialty at first to make marketing easier, target your audience, and build a well-known brand in the market. Then start expanding and spreading.
  8. The most important advice is to stay up to date with the latest articles on Al-Raboon website, especially in e-marketing and e-commerce, as it will help you double your profits and sales.


Defining the idea of ​​e-commerce is one of the most important challenges for those who want to enter the e-commerce industry, but the e-commerce market is still promising, through which new ideas can be implemented and sales and investments can begin.

But there are many steps and tools that help them create the best ideas that the market and their audience need.

All you have to do is use brainstorming to pick up potential ideas and start researching and exploring the possibilities of making them happen.

Finally, we hope you enjoy this article, and if you have any questions or queries, please write them in the comments and we will be happy to answer them.

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